Written down
Long-form technical guides for the platforms I work on. These are the configurations I actually implement for clients, not summaries of other people’s checklists.
PrestaShop Friendly URLs: Remove IDs, Fix Rewrites & Canonicals
How PrestaShop URLs actually work, how to turn on friendly URLs without breaking the shop, why product IDs stay in the path, and what removing them really costs.
Moz vs Yoast vs Rank Math: They Do Not Do The Same Job
Moz is not a WordPress plugin and Yoast is not a research tool. What each one actually does, when Rank Math is the better plugin, and how to migrate without losing your metadata.
PrestaShop SEO: Fix Duplicate Content, URLs & Rank Your Store
Fix PrestaShop SEO issues: duplicate content, ugly URLs, missing schema. Step-by-step module recommendations and technical configurations that actually work.
Shopify SEO: Technical Checklist & App Recommendations for 2026
Shopify SEO checklist: meta tags, schema markup, page speed, collection optimization. Includes app recommendations and Liquid code snippets for technical implementation.
WordPress SEO: Yoast vs Rank Math, Speed & Technical Setup Guide
WordPress SEO setup guide: Yoast vs Rank Math comparison, speed optimization, schema markup, and technical checklist. Avoid common plugin conflicts and configuration mistakes.
Next.js SEO: Make Your App Fully Crawlable and Indexable
Why Google crawls a Next.js site and indexes nothing, how to check what the crawler actually receives, when you still need next-seo, and the App Router Metadata API done properly.