- Guides
- 7
- Platforms
- 4
Written down
Long-form technical guides for the platforms I work on. These are the configurations I actually implement for clients, not summaries of other people’s checklists.
Shopify Breadcrumbs: Collection Trails, Products, Schema
How to build Shopify breadcrumbs that match their BreadcrumbList schema: a collection hierarchy with metafields, wrong product categories, and when to flatten.
PrestaShop Friendly URLs: Remove IDs, Rewrites, Canonicals
How PrestaShop URLs work, how to turn on friendly URLs without breaking the shop, why product IDs stay in the path and what removing them really costs.
Moz vs Yoast vs Rank Math: They Do Not Do The Same Job
Moz is not a WordPress plugin and Yoast is not a research tool. What each does, when Rank Math is the better plugin and how to migrate without losing metadata.
PrestaShop SEO Guide: Settings, Duplicates, Filters, Schema
PrestaShop SEO as done on a 23-storefront estate: settings in order, every duplicate-content source and fix, filter URLs, schema, hreflang and PrestaShop 9.
Shopify Technical SEO Checklist & Best Practices for 2026
Shopify technical SEO checklist and best practices for 2026: meta tags, schema, page speed, collection pages and apps, with Liquid snippets to implement them.
WordPress SEO: Yoast vs Rank Math, Speed & Setup Guide
WordPress SEO setup guide: Yoast vs Rank Math, speed, schema markup and a technical checklist, plus the plugin conflicts that quietly cost rankings.
Next.js SEO Best Practices: Crawlable, Indexable App Router
Next.js SEO best practices for the App Router: why Google crawls a site and indexes nothing, how to check what it receives, next-seo vs the Metadata API.