What Shopify maintenance covers
The list is short because the platform does the rest, but every item on it is the kind that quietly costs conversions for months before anyone notices.
- Theme: version updates merged without losing customisations, sections kept editable, deprecations handled before they break
- Apps: a periodic audit of what is installed, what it loads on every page, and what can go
- Speed: Core Web Vitals on real templates, tracked, with the regressions traced to their cause
- SEO hygiene: canonicals, structured data, redirects and hreflang re-checked after every theme or Markets change
- Plus specifics: checkout extensibility, Flow, B2B configuration kept in step with Shopify’s changes
- A person: one developer who knows the store, on the other end of the message