Nikola Arsić
Disciplines
5
Scope
Idea to customers
Your contact
1

What you can hand me

Five disciplines, one person. The point is not the list - it is that the architecture, the implementation and the go-to-market come from the same hands, so nothing is lost in the handoffs that normally kill these projects.

PrestaShop

Twenty-three PrestaShop storefronts, the whole tech side.

Development, upgrades, maintenance and SEO for PrestaShop 1.6, 1.7, 8 and 9 - by the person who took over the tech of a 23-storefront, 22-market estate from a full team and now handles all of it, with store revenue doubled since 2023, and is migrating it to PrestaShop 9 and Hummingbird right now.

PrestaShop 1.6 · 1.7 · 8 · 9 · Hummingbird · Symfony · AWS

Shopify

The implementer two SEO agencies keep bringing back.

Years in the Shopify theme layer on live revenue-carrying storefronts: Liquid and Online Store 2.0, collection and product templates, schema, canonical and hreflang handling, Core Web Vitals. Delivered white-label as standard - your client never needs to know I exist.

Shopify · Shopify Plus · Liquid · Online Store 2.0

WordPress & WooCommerce

WordPress and WooCommerce by a developer, not a plugin installer.

Themes, plugins, speed, security clean-ups and SEO on WordPress and WooCommerce - and an honest answer when a store has outgrown it. Ten years in PHP, including a hacked WordPress rebuilt for an Austrian client.

WordPress · WooCommerce · PHP · Yoast · Rank Math · Core Web Vitals

Custom apps & products

Whiteboard to paying customers, by one architect.

The work I most want: take a problem, design the system, build the web app and take it to market. Ten years of React, Next.js, Vue, Laravel and Node.

Architecture · Next.js · Nuxt · React · Vue · Laravel · Node · headless

SEO Services

SEO that gets implemented, not just recommended.

Keyword research, content, local pages and technical SEO - indexation, rendering, schema, Core Web Vitals. Planned and built by the same person.

Keyword research · Content · Local SEO · Technical · Shopify · PrestaShop · Next.js

Need an online store built, and not sure which platform?

Both platforms I build on have their own page, and I run stores on both, so I have no reason to push you either way. The short version: PrestaShop when you want to own the stack, B2B pricing logic or a large variant matrix; Shopify when you want hosting, security and checkout off your list and the fight is in the theme. Tell me what you sell and I will say which - or that the shop you have is fine where it is.