Will we lose SEO rankings when we migrate to Shopify?

Not if every ranking URL is redirected to its true equivalent and the new templates carry the same signals. The URL map is written before the theme, and the pages with impressions are checked after launch, one by one.

Can order history come across?

Yes, as imported orders with their status, so customer accounts show what they bought. Payment records stay with the old provider; that is a platform limit, not a choice.

How long is the store down?

Close to nothing. The new store is built and checked on a staging domain, the final data run happens while the old shop is frozen, and the switch is DNS.

Do you also migrate away from Shopify?

Into PrestaShop, yes - that is on the PrestaShop upgrade page. The reasons are usually B2B complexity or ownership of the stack, and they are worth a conversation before either move.

FromPrestaShop, Shopware, WooCommerce, MagentoKept intactOrders, customers, rankingsEngagementDirect, no agency layer

Migration to Shopify with the rankings, orders and customers carried across, not left behind.

A shop migration fails in two places: the data that does not map cleanly, and the URLs that nobody redirected. I run PrestaShop stores and build on Shopify, so both sides of a PrestaShop-to-Shopify move are familiar ground, and the same discipline covers Shopware, WooCommerce and Magento.

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What a migration to Shopify involves

Shopify’s data model is simpler than the platforms people leave, and that is the trap: categories become collections, attributes become options with a variant limit, features become metafields, customer groups become tags or B2B companies, and anything that does not fit has to be decided before it is imported. The decisions come first, the import script second, the theme third.

Data mapping: catalog, variants, prices, stock, customers, order history, content pages and blog posts
Scripted, rerunnable import so the final run happens on launch day from fresh data, not a month-old export
The URL map: every old address that has impressions gets a destination, and the redirects are loaded before launch
Theme build on Online Store 2.0 that reproduces what worked and drops what did not
Markets, languages, currencies and taxes set up for the countries you actually sell to
A launch on a staging store, checked page by page against the old shop, then the DNS switch

Leaving PrestaShop specifically

From PrestaShop the usual pain points are combinations that exceed Shopify’s variant limits, features and attributes that need to become metafields, multistore setups that become Markets or separate stores, and a decade of URL rewrites that must all land somewhere. I work with PrestaShop daily, so the export side is scripted against the database directly rather than through a generic connector that guesses.

Leaving Shopware or WooCommerce has its own version of each of those, and the URL map is again where rankings live or die.

Should you move at all?

Sometimes no. A store with deep B2B pricing logic, a large variant matrix or heavy customisation may be better served by upgrading where it is. Because I also run the PrestaShop cluster on this site, I have no reason to push you either way, and the first conversation is where that gets decided.

Questions people ask first

Will we lose SEO rankings when we migrate to Shopify?: Not if every ranking URL is redirected to its true equivalent and the new templates carry the same signals. The URL map is written before the theme, and the pages with impressions are checked after launch, one by one.
Can order history come across?: Yes, as imported orders with their status, so customer accounts show what they bought. Payment records stay with the old provider; that is a platform limit, not a choice.
How long is the store down?: Close to nothing. The new store is built and checked on a staging domain, the final data run happens while the old shop is frozen, and the switch is DNS.
Do you also migrate away from Shopify?: Into PrestaShop, yes - that is on the PrestaShop upgrade page. The reasons are usually B2B complexity or ownership of the stack, and they are worth a conversation before either move.

In this cluster

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