An Austrian business, delivered entirely in German.

Ading GmbH fabricates and installs windows, doors, sun protection and metal construction in Vienna - consultation, measurement, fabrication and installation from one supplier, which is a positioning problem as much as a technical one.

I did the design, the development and the SEO, entirely in German for the Austrian market, and I am credited in the footer.

The search work shows in the numbers. Average Google position moved from around 40 to around 21, and the number of queries Ading ranks for in the top ten roughly doubled - from about 100 a month to nearly 200.

The old WordPress install had also been compromised: a Japanese keyword hack had injected hundreds of spam URLs that Google was indexing. In 2026 I rebuilt the site on Next.js - fast, static, with the internal linking between services the old site never had - and every injected URL now returns 404.

It also answers the question every prospective client in Austria, Germany or Switzerland asks first: can the person they are hiring actually work in German.