- Entry
- 07
- Client
- Blitzputz
- Span
- 2026, Vienna, AT
- Carried
- 171
A cleaning company for Vienna, built to be found district by district.
Blitzputz is a new Viennese company for Gebäudereinigung, Büroreinigung, Fensterreinigung, Grundreinigung, Winterdienst, Grünflächenpflege and Hausbetreuung - the traditional Hausmeister bundle under one contract, sold to property managers, owners’ associations and businesses. It had no name, no brand and no site. I chose the name after checking two earlier candidates against real Austrian company and domain collisions, designed the brand around Vienna’s municipal service signage, and built the site in German for Austria.
The architecture is the SEO. Every service has a pillar page, a Wien hub and a page per Bezirk at the postcode people actually type - gebaeudereinigung/wien/1050 - and each district page carries its own content on that service in that district, written from verified local fact sheets, instead of a city-wide template with the name swapped. Hausbetreuung sits on top as the bundle of all of them. The grid was built for every service across all 23 Bezirke; where a district showed no measured demand for a service, that page now folds back into its city hub with a 301, so what stays indexable is what has a reason to exist.
A Ratgeber section answers the questions a buyer asks before calling - who is liable for snow clearance, what a cleaning tender should contain, what the collective agreement means for a quote - with Article and FAQPage schema on every post, and Service, Organization and BreadcrumbList schema across the site. The build is static Next.js on Vercel, with no CMS, no tracking and a sitemap per section.
The site is six weeks old: 171 URLs, in Search Console since 15 September 2026. The one early signal is the Kollektivvertrag guide, which already sits around position 10 for "kollektivvertrag reinigung 2026". No traffic claim yet - that gets written here when it is measured.